Swarovski's Lab Grown Diamonds Sales Surge: What It Means for the Future of Ethical Jewelry

Swarovski, a brand long known for its crystals, is now making serious waves in the lab grown diamond market. In 2024, the company reported that sales of its Swarovski Created Diamonds more than doubled year-over-year, contributing to its return to profitability for the first time in five years. The jewelry category itself saw 9% growth, with particularly strong performance in the United States and Austria. This momentum aligns with global trends as more consumers seek out ethical alternatives to traditional diamonds, such as farmed diamonds and custom lab grown diamond engagement rings.

Lab grown diamonds—sometimes referred to as farmed diamonds—offer the same beauty and durability as mined diamonds but without the environmental and ethical concerns tied to blood diamonds. Swarovski’s success highlights a broader shift in the diamond market, where buyers are increasingly turning to platforms that offer the best price lab grown diamonds and allow them to buy lab grown diamonds online. With growing interest in GIA certified lab grown diamonds and more transparency in diamond grades, customers now have access to superior quality and design flexibility, often at a better value.

The brand's new “Eternity” collection, made entirely with Swarovski Created Diamonds, exemplifies this shift. Consumers now want more than sparkle—they want sustainability, customization, and traceability. Whether it's an elongated cushion cut lab grown diamond or a piece inspired by the diamond birthstone month, shoppers are turning to brands and platforms like Swarovski, Chatham lab grown, and Rare Carat lab grown diamonds to find elegant yet responsible options. With Swarovski’s continued innovation and the rising popularity of online lab diamonds, the future of fine jewelry is clearly lab grown—and here to stay.

https://nationaljeweler.com/articles/13755-swarovski-says-its-lab-grown-diamond-sales-doubled-in-2024